News

Since their introduction less than a decade ago, BLE beacons have rapidly evolved from a niche technology into an essential tool for location-aware apps and …

Bluetooth beacons represent an important evolution in location-based technologies. These small, inexpensive transmitters have already opened new doors for businesses and consumers. However, beacons are …

Brick-and-mortar retail stores are facing increasing competition from e-commerce giants like Amazon. To stay relevant, physical retailers must embrace digital technologies that enhance shoppers’ in-store …

BLE beacons are small wireless transmitters that use Bluetooth Low Energy proximity sensing to transmit signals and messages to nearby mobile devices. In recent years, …

As BLE Tags become more pervasive, it’s crucial that security risks are minimized. BLE Tags can expose vulnerabilities if not properly safeguarded. Fortunately, following security …

Bluetooth beacons offer businesses coveted location-based insights about customers. But does this free flow of data come at the expense of personal privacy? There are …

Since bursting onto the scene less than a decade ago, Bluetooth beacons have quickly become an integral piece of the location technology landscape. Their applications …

As urban areas around the world evolve into smart cities, an important technology helping drive this transformation is the Bluetooth beacon. These small, low-cost transmitters …