Bluetooth Low Energy (BLE) beacon technology has quickly disrupted indoor location services. BLE Tags provide an accurate, flexible and cost-effective solution for indoor positioning, navigation, asset tracking, and proximity detection within facilities.
Understanding BLE Tag Fundamentals
BLE Tags are compact wireless transmitters that broadcast Bluetooth radio signals at regular intervals. The signals contain a Tag identifier that can be detected by compatible devices like smartphones.
As users move within range of different Tags, their devices can calculate proximity based on radio signal strength, typically within 2-5 meters of accuracy. This allows apps to understand the user’s indoor location in relation to the Tags and deliver highly contextual experiences.
Key Benefits of BLE Tags
Here are the main advantages of BLE Tags:
- Energy efficient with battery life up to 5 years
- Small form factor for discreet mounting and large-scale deployments
- Broadcast range of up to 400 feet
- Support wireless configuration and management of settings
- Flexible data encoding of identifiers, telemetry and more
These capabilities make BLE Tags customizable across many indoor environments and applications.
Powerful BLE Tag Applications
BLE Tags unlock game-changing possibilities for indoor experiences:
- In-Store Navigation and Promotions – Retailers can guide users through the store and deliver product info.
- Contactless Ticketing – Venues and events leverage Tags for seamless digital ticket scanning.
- Interactive Museums – Visitors can get audio tours and info tailored to exhibits in view.
- Patient Flow Optimization – Hospitals track patient and asset location to improve workflows.
- Indoor Mapping and Wayfinding – Airports, malls and more enable turn-by-turn indoor navigation.
- Inventory and Supply Chain – Warehouses manage assets in real-time with Tag tracking.
BLE Tags Deliver Location Intelligence
With flexible deployments and robust performance, BLE Beacon technology provides previously impossible visibility and experiences within indoor spaces. Whether engaging customers or tracking assets, BLE Tags supply powerful location intelligence to drive efficiency and insights.
